We take your privacy seriously. This policy explains, in plain language, what we collect and why — and what choices you have. If anything here is unclear, please contact us using the details in Section 14 and we will help.
1. Who we are
Lionheart Longevity (“Lionheart,” “we,” “us,” or “our”) operates the website at lionheartlongevity.com and affiliated properties, and provides regenerative wellness, longevity, and MedSpa services at our Newport Beach and Manhattan clinics and through licensed partners. This Privacy Policy explains how we handle personal information collected through our websites, forms, calls, in-clinic visits, and connected services.
2. Information we collect
Contact details you provide — name, email address, phone number, mailing address, and preferred clinic location — when you book a consultation, request licensing information, subscribe to our journal, or apply for membership.
Health-related information you choose to share, such as biological-age goals, symptoms, treatment history, medications, and biomarker results relevant to determining program fit. Where applicable, protected health information (PHI) collected in the course of clinical care at our licensed clinics is handled under HIPAA and the terms of your clinical intake documents, not this website policy.
Payment and order information when you purchase from the Lionheart store — billing address, order contents, and payment tokens processed by our PCI-compliant payment providers. We do not store full credit-card numbers on our servers.
Technical information collected automatically — IP address, device type, browser, referring URL, pages viewed, and interaction events — through cookies, pixels, and similar technologies used to operate and improve the site.
3. How we use your information
To respond to consultation requests, membership applications, licensing inquiries, and customer-support questions.
To determine whether Lionheart membership, a treatment plan, or a clinic visit is an appropriate fit for you — reviewed by our patient advocates and, where relevant, our physicians.
To process orders, ship products, and manage subscriptions.
To send you journal updates, event invitations, product news, and offers you have opted into. You can unsubscribe from marketing communications at any time using the link in any email.
To operate, secure, and improve our websites and services — including analytics, fraud prevention, and legal compliance.
4. Legal bases (where applicable)
Where GDPR or similar frameworks apply, we rely on your consent (for marketing and non-essential cookies), the performance of a contract (to deliver services you request), our legitimate interests (to operate and secure our business), and legal obligations (to meet tax, medical, or regulatory requirements).
5. How we share information
Service providers we contract with to operate our business — hosting, email, analytics, scheduling, payment processing, shipping, CRM, and customer support — who are permitted to use your information only to provide services to us.
Licensed clinic partners in our network, when you request a referral or introduction to a specific location.
Legal, safety, and compliance recipients when required to do so by law, court order, or to protect the rights, property, or safety of Lionheart, our patients, or the public.
In the context of a corporate transaction (financing, acquisition, or reorganization), where personal information may be transferred as part of the transferred assets, subject to appropriate confidentiality protections.
We do not sell your personal information, and we do not share it with third parties for their own independent marketing.
6. Cookies and analytics
We use cookies and similar technologies for essential site functionality, remembering preferences, measuring performance, and — with your consent where required — advertising and remarketing. You can control cookies through your browser and, where offered, our cookie-preference tool.
We may use privacy-respecting analytics and conversion tracking (e.g., Google Analytics, Meta Pixel) to understand how visitors interact with our site. These providers process aggregated and pseudonymous data on our behalf.
7. Data retention
We retain personal information for as long as necessary to provide the service you requested, to comply with our legal and tax obligations, to resolve disputes, and to enforce our agreements. Clinical records are retained under the standards applicable to your treating clinic. When retention is no longer required, we delete or anonymize the data.
8. Your rights
Depending on where you live, you may have the right to access, correct, delete, port, or restrict the processing of your personal information; to object to processing based on legitimate interests; and to withdraw consent for consent-based processing. California residents have additional rights under the CCPA/CPRA, including the right to know, delete, and opt out of certain sharing.
To exercise any of these rights, contact us using the details in Section 12. We may need to verify your identity before responding, and we will respond within the timeframe required by applicable law.
9. Health information
Information provided through this website is not a substitute for professional medical advice. Personal health information collected in the course of clinical care at our Newport Beach and Manhattan MedSpas is handled under the Health Insurance Portability and Accountability Act (HIPAA) and the specific privacy notices provided at those clinics. Nothing in this Privacy Policy limits protections you have under those notices or applicable health-privacy law.
10. Security
We use administrative, technical, and physical safeguards designed to protect personal information — including access controls, encryption in transit, and vendor due diligence. No method of transmission over the internet or electronic storage is 100% secure; we cannot guarantee absolute security.
11. International visitors
Our services are operated in the United States. If you access our services from outside the United States, you understand that your information may be transferred to, stored, and processed in the United States, where privacy laws may differ from those of your country.
12. Children
Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.
13. Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects when the policy was most recently revised. Material changes will be highlighted on our website and, where required, notified to you directly.
14. Contact us
If you have any questions, requests, or concerns about this Privacy Policy or our privacy practices, please contact us using the contact information available on our website.